Body of Knowledge

The principles of marketing remain the same, but the tactics have changed. Message fatigue, technology, and a cynical public have combined to make traditional sales and marketing efforts ineffective.

The good news: there are tons of resources with new ideas on how to grow a business.

The bad news: they don't apply to you. Instead, they're targeted to solopreneurs, or large corporations with $zillions to spend.

We know. We've looked. So, we put our 30 years of sales and marketing experience to work and created our own body of knowledge and business processes.

We think you'll find some fresh thinking on how to get more leads and sell more stuff in the links below. When you're ready, contact us for a no-obligation consultation.

In Case of Recession (How to Cut a Marketing Budget)

E-marketing White Paper (The Methods May Surprise You!)

Measure Your Results (Why and How)

Brand Alignment (A Check-Up Checklist for your Brand)

Is Your Logo a No-Go? (Logo Simplification)

Quick Sales Boosters (When You Want More Sales Right Now)

21st Century Marketing (Why The Marketing We All Learned Doesn't Work Anymore)

Getting Attention (In a Crowded Market)

Powering Up a Logo (A Case Study)

Branding on the Web (A Fresh! Example)

Choose a Target Market (Even Though You Think You Already Have)

Differentiation (You Only Think You're Different)