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Invigorate Your Brand

It all starts with your brand.

Your brand is who you are, and why you are the right choice. It's your connection with your target markets.

Done right, your brand gives you traction. Done wrong, you spin your wheels.

The Value of a Brand

Business Week says the Coca-Cola brand is worth roughly $67 billion. That's a LOT of cola.

How can their brand be worth so much? Because their brand makes it:

  • easier to sell,
  • easier to charge more, and
  • harder on their competitors.
    • Competing brands have to fight against the trusted familiarity of "Coke".
    • New soft drinks usually fail, even when promoted with hundreds of millions of dollars in advertising.

Also:

  • People like drinking Coca-Cola, and like the brand itself.
  • If Coca-Cola introduces a new product or service, people will be
    • more willing to consider it,
    • try it, and
    • stay with it through repeated purchases.

The Bottom Line

Branding studies have shown that 72 per cent of customers will pay a 20 per cent premium for their brand of choice relative to the closest competing brand. Loyal Coke drinkers will pay a 50 per cent premium!

We can help you make these "corporate" brand advantages work for you. Contact us and we'll get started.